When friends and fellow professionals sit down at the same table and share their thoughts, great ideas are born. When launched, the project was offering smart medical concierge solutions to professional athletes, sports organisations and corporate groups. Soon it developed into a more complex activity with a holistic approach. Now the agency can provide varied services from medical consultancy, legal and financial advice to nutrition, psychology and insurances.
Clear solution to present and explain provided services. We focused on choosing the right keywords, but most of all on delivering understandable content. Not an easy responsibility when dealing with different subjects and more than one client in the same time. To cut the story short, the workflow went from delving deep into each subject matter and evaluating the market to learning how my clients' services are unique.