Skip to main content

The story of an introvert working in communication

Hi, my name is

Ioana Pristavu

Among other things, I am a website copywriter, a daydreamer, a storyteller, occasional photographer, a good listener, a sucker for good design, an enthusiastic learner, a former athlete…

…and extremely curious to hear about your upcoming project.

What I do

Copywriting / Photography / Content Marketing / Web Design

Favourite quote

“It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.”

Steve Jobs


My story does not begin where so many entrepreneurial stories do – not in a corporate cubicle, not buried in papers or behind the desktop. I did beat a path through unchartered jungles to get here. 

I spent my early years in a big family, growing up with support and love. I went to school, like most children do, and soon after, I joined a volleyball team. Yes, sport is great…and difficult. Yes, sport teaches you discipline…and struggle. Sport gives you victories…and sorrow. Sport can help you find your values…and can tear you down. Sport teaches you passion…or the other way around. But most of all, sport connects PEOPLE. Just like communication. 

If you’ve read up to here, I assume you want to see the other half of the story. Going back down the memory lane, I remember clearly that I also used to be that shy kid at school, the one who would blush for a hiccup or choke on an essay presentation in front of the school board.

So, how do you make an introvert kid work in communication?

I became the observer, the mediator of the group, listening to everyone, taking notes and growing interest in every possible human interaction. For a while I tried different roles that seemed to fit better within the social context and I failed in an unsurprising way.

So I accepted that I will never be the soul of the party, neither will I ever be loud. But I found my place working in communication, helping people connect and supporting them in the long run to discover and to polish their voice.


since Jan 2020

Communication assistant  I  Fuel Cells and Hydrogen Joint Undertaking  I  BE

  • Website improvements: UX, readability

  • Newsletter creation

  • Social media and online communication strategy

  • Copywriting

  • Graphic design for media campaigns and for social media channels

  • Drafting requests for use and contract requirements needed for the Communication Department

  • Maintaining and developing good relations with press contact points

since 2018 


Ongoing projects and collaborations including:

  • Web Design: wireframes, WordPress, SEO, responsiveness

  • Constant Media Monitoring

  • Creation of the Global Communication Strategy

  • Print Design: development of mini portfolio concepts 

  • Graphic Design: pitch deck presentations, logos, social media content

  • Photography

2012 / 2017

Assistant PR  I  Image4Sport  I  FR

Responsibilities covered:

  • Web Design & Web Content

  • Rebranding Strategy

  • Online Communication Strategy Development

  • Market Research & Data Administration

2013 / 2014

Editor in Chief  I  Planete Femmes  I  FR

Responsibilities covered:

  • Branding concept

  • Web Content & Social Media Strategy

  • Data administration: publications, contracts

  • Visual presentations

2003 / 2018

Professional Volleyball Player

International experience, several trophies and achievements
(2015 Champion of Division Excellence France, member of Quimper Volley 29, 2014 Winner of French Federal Cup, member of Stella Calais Volley Club, 2011-2012 winner of Belgian Cup, with Dauphines Charleroi Volleyball Club, 2006 – 2008 Winner of Romanian Championship and the Cup

My Skills


  • Brand Research
  • Web Design
  • Print Design


  • B&W and Color
  • Retouching
  • Portrait, Product, Architecture, Street, Landscapes


  • Website copywriting

  • SEO Based Content

  • Ghostwriting 

  • Blogging

  • Personalised Social Content


2013 / 2017

LLB University Titu Maiorescu  I  Bucharest

2010 / 2012

Master’s Degree in Management and Communication  I SNSPA, Bucharest

2006 / 2009

Bachelor’s Degree in Communication & Public Relations  I SNSPA, Bucharest, Romania



IHECS Certificat en Communication Web  I  Brussels

  • Digital Communication Strategy

  • E-reputation

  • Writing for the Web

  • Community Management

  • Ergonomy & Webdesign

  • Digital Communication Optimisation (SEO/SEA)

  • E-mailing & Newsletter

  • Web Publishing Legal Framework


IHECS Class ‘Communiquer avec la Presse et les Médias  I  Brussels


UNATC Photography class “Scoala de Duminica”  I  Bucharest


Certified English-Romanian Translator I Galati


Cambridge CA, ESOL Examinations